A new way of betting for operators
Our company
+ 10 years of experience in Africa
AM Partner is the key partner of lottery operators across Africa.
Designed to address the challenges of the lottery sector both in retail networks and in digital, AM Partner has developed the first common pool lottery offer in Africa : the Africa Millions.
Through the brand Africa Millions, AM Partner has designed a customizable and scalable solution, dedicated to the performance of operators and designed to enhance players’ experience.
Our approach based on innovation and custom-made accompaniment allows our partners to dynamise their gambling activities in a booming sector in Africa.
AM Partner is part of Kilamba group.
A reliable partner
Beyond its innovative and attractive aspect, the Africa Millions solution is based on two majors’ principles to ensure a successful deployment.
An immediate and sustainable value-creation for our partners.
An adaptable solution, easy-to-use for all the stakeholders.
Thereby, the Africa Millions product aims to be perfectly integrated into the lottery environment across Africa.
Regular drawings & winners that allows Africa Millions to be fully incorporated in customers habits and local gambling environments.
A simple game mathematics that aims to be easily integrated into the partner’s global gambling offer.
An omni-channel offer, available in retail networks through kiosks and outlets and in dedicated apps and websites.
A unique attractivity of the product which gathers a wide range of customers in the gambling universe.
A strong African rooting around a unified brand beyond countries’ borders.
Our solution
Designed to face operational & strategic requirements of betting operators, Africa Millions is an innovative and customizable lottery solution. To facilitate the deployment, AM Partner teams offer daily support on both technologic and human fields.
Support
A multi-platforms & multi-currencies hub
A central & flexible architecture suitable with all operator’s IT solutions
An IT support available 24/7
A backing support from the integration of our solution and during all the partnership
Creativity
Design of all communication & advertising materials
Production of TV materials (TV shows, animations, advertising)
Provision of a complete merchandise catalogue.
Marketing
Definition of the proper communication strategy
Involvement in the promotion with the operator
Regular training sessions (digital marketing, multimedia...)
Finance
A robust financial scheme
A funds transfer management system
A large local banking network
Transactions & funds securing
Consulting & Data Analytics
Customers’ behavior analysis & personas identification
Backing support to strengthen attractivity & profitability
Measuring of the impact of communication campaigns
Provision of all available data to our partners
Development of new services & features for operators
A secured environment
A draw certified by GLI
Gaming Laboratories International, LLC (GLI)LLC (GLI) is an accredited testing laboratory (ISO/IEC 17025) and product certification body (ISO/IEC 17065) contracted by gaming industry operators and software and hardware suppliers to perform third-party testing, auditing and certification services.
Working on behalf of gaming authorities, GLI verifies technical compliance with the standard(s) and/or jurisdictional regulation(s) adopted by the gaming authorities.
